McDonald’s has a very attractive business profile. Its’ proven and scalable business model combined with a well-recognized brand makes this company an attractive long-term investment. However, if the price paid were to be much higher than the intrinsic value of the company, disappointing returns would be possible despite the attractiveness of McDonald’s stock. At the moment, the stock appears to be fairly valued in our view and offers an acceptable entry point. However, there are always a number of stocks trading at discount to their intrinsic value, and as such we prefer those.